I will preface by saying that while I do create custom-designed invitations, I'm not writing this from that standpoint. I feel the same whether it involves an invitation I receive from a client or a relative or a friend ... or even someone I don't know all that well. In this context, I'm thinking of graduations, baby showers and wedding showers, and other types of occasions where invitations are starting to be more commonly posted on social media.

I totally get it that for the first decades of my life, Facebook and similar technological social media platforms didn't exist. I get it that times change. But my question to you is this: How do you FEEL when you get an invitation in the mail compared to how you FEEL when you see an invitation on Facebook or other social media platform?

I feel so much more engaged when I receive an invitation delivered by snail mail. It makes me feel like the person/people inviting me made a special effort to think of me and get that invitation to me. It feels like a warm fuzzy. If I don't have a conflict and/or if, in terms of location or other logistics, I'm able to go, that more personal touch moves me to be more likely to attend the event.